fromThe Drum
17 hours agoDentsu joins virtual influencer game with dedicated Virtual Identity service
Dentsu Creative Singapore has unveiled a new service for brands that promises to wring organic marketing results from entirely artificial creative assets. The agency is touting a 'Virtual Identity' service that combines gaming and cinema-grade motion capture, streaming and CGI tech to create virtual avatars or characters that become brand assets or mascots. The team working on the service will be led from Singapore by chief creative officer Stan Lim.
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