"Dentsu Creative Singapore has unveiled a new service for brands that promises to wring organic marketing results from entirely artificial creative assets. The agency is touting a 'Virtual Identity' service that combines gaming and cinema-grade motion capture, streaming and CGI tech to create virtual avatars or characters that become brand assets or mascots. The team working on the service will be led from Singapore by chief creative officer Stan Lim."
""The lines between the online and offline world are increasingly blurred, and we're at the tipping point to see the potential of the metaverse fully realized," he said. "Brands need to show up where their customers are, and we are ready to help our clients invent a future where they can interact with their consumers online as emotively as they could in a bricks and mortar store, at a concert or event.""
"In plain English, the agency is offering clients the chance to create bespoke characters tailored to their audience and brand profile, or employ a range of 'off-the-peg' virtual identities. Dentsu Creative Singapore is offering support for long-term projects, as well as short- and mid-term activations. A spokesperson for Dentsu Creative Singapore declined to name any of the clients currently using the service."
Dentsu Creative Singapore launched a Virtual Identity service that combines gaming and cinema-grade motion capture, streaming and CGI technologies to create virtual avatars or characters as brand assets and mascots. The service offers bespoke characters tailored to audience and brand profiles and a range of off-the-peg virtual identities for faster activations. Support is available for long-term campaigns as well as short- and mid-term activations. The team is led from Singapore by chief creative officer Stan Lim and development began in early 2021. The initiative signals network-level investment in metaverse-capable marketing, aiming to enable emotive online interactions comparable to physical stores, concerts, or events. A demo character named Rumi has been produced.
Read at The Drum
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