"VIOOH, the leading premium global digital out-of- home (DOOH) supply-side platform, announced today (26th January, 2026), a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany's extensive gas station network. The partnership delivers access to 784 strategically positioned 75" to 85" digital screens generating over 200 million monthly impressions throughout major cities and regional areas across Germany. ISM's network provides comprehensive national coverage through Shell gas stations, creating exceptional opportunities for brands to reach audiences across key touchpoints throughout their daily travel."
"The network's gas station portfolio delivers 204 million monthly impressions with national coverage spanning Berlin, Munich, Hamburg, Cologne and more cities across Germany. The strategic placement at Shell locations ensures high-frequency exposure in environments where consumers demonstrate extended dwell times and strong purchase intent. Hi-light screens available on forecourts are visible while driving onto the gas station, throughout the entire refuelling journey and while entering the shop. This multi-touchpoint approach ensures brands connect with consumers across multiple high-value interactions within a single visit."
VIOOH and ISM Intelligent Signage established a strategic partnership to expand programmatic access to premium digital out-of-home inventory across Germany's gas station network. The deal provides access to 784 strategically positioned 75" to 85" screens, generating over 200 million monthly impressions and 204 million impressions from the gas station portfolio. Coverage spans major cities including Berlin, Munich, Hamburg and Cologne via Shell locations. Forecourt hi-light screens deliver visibility during driving, refuelling and shop entry, offering multi-touchpoint exposure with extended dwell times and strong purchase intent. The arrangement creates high-frequency, programmatic opportunities for brands in a key European market.
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