#programmatic-dooh

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#digital-marketing #in-gym-video-advertising #viooh #gymtv #audience-engagement #advertising-effectiveness
fromExchangewire
1 month ago

Zoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America

"This is premium video in a premium environment. Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it's a way of life. With record-high traffic, extended dwell times, and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging. This partnership with VIOOH helps us unlock even greater visibility for advertisers looking to reach this high-value audience."
Marketing tech
Marketing tech
fromExchangewire
3 months ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
Marketing tech
fromDigiday
4 months ago

Why guaranteed access matters when it comes to securing premium DOOH inventory

Programmatic DOOH revolutionizes outdoor advertising by integrating data-driven strategies with premium placements.
Online marketing
fromExchangewire
5 months ago

Stockholm's DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

JCDecaux Sweden launches programmatic digital out-of-home advertising, enhancing Stockholm's position as a prime hub for advertisers in Scandinavia.
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