Bridging the gap between online and offline with programmatic DOOHBrands leverage programmatic DOOH for brand awareness and sales support.
Tackling video marketing fragmentation | MarTechAdomni's Smart Video Everywhere addresses fragmented video marketing by offering unified access to diverse digital and out-of-home video platforms.
Bridging the gap between online and offline with programmatic DOOHBrands leverage programmatic DOOH for brand awareness and sales support.
Tackling video marketing fragmentation | MarTechAdomni's Smart Video Everywhere addresses fragmented video marketing by offering unified access to diverse digital and out-of-home video platforms.
How programmatic DOOH helped boost Helena Rubinstein in Hong KongLeveraging programmatic DOOH in Hong Kong can drive footfall traffic and online searches effectively while providing valuable data for future campaigns.
The DrumThe holiday season is crucial for retail brands, but consumer spending is expected to decrease. Despite financial distress, brands are optimistic about higher order volumes.Marketers need to adapt strategies to target audiences effectively. Programmatic DOOH can play a key role in driving in-store customers.
How has programmatic DOOH evolved in the last 12 months? New research reveals allOperational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH.
The DrumThe holiday season is crucial for retail brands, but consumer spending is expected to decrease. Despite financial distress, brands are optimistic about higher order volumes.Marketers need to adapt strategies to target audiences effectively. Programmatic DOOH can play a key role in driving in-store customers.
How has programmatic DOOH evolved in the last 12 months? New research reveals allOperational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH.
The DrumProgrammatic DOOH allows buying audiences, not just locationsProgrammatic DOOH provides a way to cut through advertising clutter
New York's MTA Enables Programmatic Across Its Entire DOOH Network | AdExchangerProgrammatic DOOH now available on MTA screens in NYCAccess to 3,800 DOOH screens programmatically in 484 stations
The DrumProgrammatic DOOH allows buying audiences, not just locationsProgrammatic DOOH provides a way to cut through advertising clutter
New York's MTA Enables Programmatic Across Its Entire DOOH Network | AdExchangerProgrammatic DOOH now available on MTA screens in NYCAccess to 3,800 DOOH screens programmatically in 484 stations
Perion's Hivestack Partners with Eletromidia to Integrate Entire Digital Inventory Across BrazilCombination of Hivestack and Eletromidia will allow for sophisticated and targeted digital out-of-home campaigns in Brazil.Partnership enables Perion to tap into the Brazilian market and leverage Eletromidia's extensive digital screen network.
JCDecaux Launches the First Global Airport Programmatic DOOH OfferThe launch of the first global airport programmatic DOOH offer by JCDecaux empowers brands and agencies to execute targeted advertising campaigns effortlessly across major airports worldwide.Advertisers can access prime locations in 15 of the world's busiest airports through this new programmatic DOOH offering by JCDecaux.