How programmatic DOOH helped boost Helena Rubinstein in Hong Kong
Leveraging programmatic DOOH in Hong Kong can drive footfall traffic and online searches effectively while providing valuable data for future campaigns.
The holiday season is crucial for retail brands, but consumer spending is expected to decrease. Despite financial distress, brands are optimistic about higher order volumes.
Marketers need to adapt strategies to target audiences effectively. Programmatic DOOH can play a key role in driving in-store customers.
How has programmatic DOOH evolved in the last 12 months? New research reveals all
Operational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.
Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH.
The Drum
The holiday season is crucial for retail brands, but consumer spending is expected to decrease. Despite financial distress, brands are optimistic about higher order volumes.
Marketers need to adapt strategies to target audiences effectively. Programmatic DOOH can play a key role in driving in-store customers.
How has programmatic DOOH evolved in the last 12 months? New research reveals all
Operational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.
Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH.
Perion's Hivestack Partners with Eletromidia to Integrate Entire Digital Inventory Across Brazil
Combination of Hivestack and Eletromidia will allow for sophisticated and targeted digital out-of-home campaigns in Brazil.
Partnership enables Perion to tap into the Brazilian market and leverage Eletromidia's extensive digital screen network.
JCDecaux Launches the First Global Airport Programmatic DOOH Offer
The launch of the first global airport programmatic DOOH offer by JCDecaux empowers brands and agencies to execute targeted advertising campaigns effortlessly across major airports worldwide.
Advertisers can access prime locations in 15 of the world's busiest airports through this new programmatic DOOH offering by JCDecaux.