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Marketing tech
fromThedrum
4 hours ago

Programmatic Digital OOH drives a +119% lift in positive brand image for AB InBev's Mike's

Programmatic DOOH near LCBO stores drove strong awareness and attribution for Mike's Hard Tea in Ontario and Alberta, delivering significant ad recall and sales lift.
Marketing tech
fromThedrum
2 days ago

VIOOH announces partnership with leading French media owner in-Store Media

VIOOH and in-Store Media launched programmatic DOOH across 1,375 screens in 320 French shopping centres, enabling targeted, measurable drive-to-store campaigns.
#out-of-home-advertising
more#out-of-home-advertising
Marketing tech
fromExchangewire
3 weeks ago

VIOOH Expands German Market DOOH Advertising Access With New ISM Intelligent Signage For Media Partnership

VIOOH partnered with ISM to enable programmatic access to 784 gas-station digital screens across Germany, delivering over 200 million monthly impressions.
#digital-out-of-home
fromExchangewire
3 months ago
Marketing tech

VIOOH Partners With RZK Digital to Expand Programmatic DOOH Across Brazil's Urban Mobility Network - ExchangeWire.com

fromExchangewire
3 months ago
Marketing tech

VIOOH Partners With RZK Digital to Expand Programmatic DOOH Across Brazil's Urban Mobility Network - ExchangeWire.com

more#digital-out-of-home
fromExchangewire
3 months ago

VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance

The full year average emissions intensity compares favourably vs industry benchmarks of 0.84g CO2e per impression for programmatic display, and 1.24g CO2e per impression for programmatic video. This means that pDOOH advertising with VIOOH is on average more than 20x carbon emission efficient compared with programmatic display, and over 30x more efficient than programmatic video. This exceptional performance is driven by the broadcast nature of DOOH, a significantly streamlined supply chain, and VIOOH's network of screens increasingly powered by renewable energy.
Environment
Marketing tech
fromExchangewire
4 months ago

VIOOH & London Lites Partner to Power London's Premium DOOH - ExchangeWire.com

VIOOH has formed a programmatic partnership with London Lites, giving advertisers programmatic access to 49 premium London DOOH LED screens generating 74.5 million monthly impressions.
fromExchangewire
5 months ago

Zoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America

"This is premium video in a premium environment. Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it's a way of life. With record-high traffic, extended dwell times, and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging. This partnership with VIOOH helps us unlock even greater visibility for advertisers looking to reach this high-value audience."
Marketing tech
Marketing tech
fromExchangewire
8 months ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
Marketing tech
fromDigiday
8 months ago

Why guaranteed access matters when it comes to securing premium DOOH inventory

Programmatic DOOH revolutionizes outdoor advertising by integrating data-driven strategies with premium placements.
Online marketing
fromExchangewire
10 months ago

Stockholm's DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

JCDecaux Sweden launches programmatic digital out-of-home advertising, enhancing Stockholm's position as a prime hub for advertisers in Scandinavia.
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