#programmatic-dooh
#programmatic-dooh
[ follow ]
Marketing tech
fromExchangewire
2 weeks agoUK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning
Programmatic DOOH adoption in the UK reaches 34% of campaigns with expectations to rise to 47%, driven by 41% projected spending increases and budget reallocation from digital channels.
fromExchangewire
3 weeks agoVIOOH Partners with OUTFRONT to Add Expansive US Inventory to its Global Programmatic Platform
Partnering with OUTFRONT is a step change for our US offering. By bringing a quarter of the US DOOH market onto the VIOOH platform, we're giving even more media buyers unprecedented access to premium inventory at scale. The combination of roadside, transit and urban environments means brands can build truly comprehensive campaigns on the VIOOH platform that follow consumers throughout their day, from morning commute to evening leisure.
Marketing tech
fromThedrum
3 weeks agoHivestack Named Official Member of Prebid.org
Hivestack, the world's largest, independent, programmatic digital out of home (DOOH) ad tech company today announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. The announcement represents Hivestack's commitment to driving excellence, innovation and standardization across the programmatic DOOH industry.
E-Commerce
Marketing tech
fromExchangewire
2 months agoVIOOH Expands German Market DOOH Advertising Access With New ISM Intelligent Signage For Media Partnership
VIOOH partnered with ISM to enable programmatic access to 784 gas-station digital screens across Germany, delivering over 200 million monthly impressions.
fromExchangewire
4 months agoVIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance
The full year average emissions intensity compares favourably vs industry benchmarks of 0.84g CO2e per impression for programmatic display, and 1.24g CO2e per impression for programmatic video. This means that pDOOH advertising with VIOOH is on average more than 20x carbon emission efficient compared with programmatic display, and over 30x more efficient than programmatic video. This exceptional performance is driven by the broadcast nature of DOOH, a significantly streamlined supply chain, and VIOOH's network of screens increasingly powered by renewable energy.
Environment
Marketing tech
fromExchangewire
5 months agoVIOOH & London Lites Partner to Power London's Premium DOOH - ExchangeWire.com
VIOOH has formed a programmatic partnership with London Lites, giving advertisers programmatic access to 49 premium London DOOH LED screens generating 74.5 million monthly impressions.
fromExchangewire
7 months agoZoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America
"This is premium video in a premium environment. Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it's a way of life. With record-high traffic, extended dwell times, and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging. This partnership with VIOOH helps us unlock even greater visibility for advertisers looking to reach this high-value audience."
Marketing tech
Marketing tech
fromExchangewire
9 months agoDisplayce & Happydemics Unveil New White Paper on DOOH Effectiveness
Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
[ Load more ]