JCDecaux Sweden has launched its programmatic digital out-of-home (prDOOH) offering, aiming to position Stockholm as a leading programmatic advertising hub in Scandinavia. The partnership with VIOOH facilitates easy access to 270 premium digital screens, allowing targeted advertising using real-time data. This initiative meets the increasing demand for efficient, data-driven advertising solutions, benefitting both local and international brands. The programmatic approach aims to streamline the purchase process for advertisers looking to engage audiences through omnichannel campaigns, aligning DOOH with digital strategies seamlessly.
By enabling programmatic buying across our network, we are not only completing the Swedish DOOH landscape but also offering international brands a new and streamlined gateway to reach key Scandinavian audiences.
The launch of programmatic DOOH is perfectly timed to meet the growing demand for programmatic digital-out-of-home in Sweden, both locally and internationally.
Utilising data from Outdoor Impact, this new data-driven approach provides effective and targeted advertising, with the ability to tailor messages to audiences and using real-time, contextual data triggers.
Integrating JCDecaux Sweden provides both domestic and international advertisers seamless access to our premium inventory, further enhancing their campaign strategies.
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