Elevision, a leading DOOH media company in the UAE, has partnered with VIOOH, a top global supply-side platform, to allow programmatic access to its premium screen inventory. This partnership expands Elevision's automation and innovation capabilities, enhancing real-time omnichannel campaign management for advertisers. With no impact on existing clients, the collaboration promises increased flexibility and improved targeting opportunities in both the UAE and UK markets, marking a significant step in Elevision's evolution towards measurable and dynamic media delivery.
Niall Sallam, CEO of Elevision, stated: "Our partnership with VIOOH is an exciting step forward in our growth story... VIOOH enables us to do that at scale while opening up both our UAE and UK networks to a broader range of buyers who value precision, speed, and data-driven results."
Gavin Wilson, global chief commercial officer at VIOOH, mentioned: "The UAE is one of our fastest growing markets and a focus for expansion this year... Elevision's inventory combined with VIOOH's real-time trading gives advertisers unique opportunities to target consumers, delivering considerable advantages."
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