#programmatic-buying tag

Acast launches school to teach advertisers about podcasts

"Despite strong growth in podcast listenership, many marketers still see the channel as complex and hard to understand," Acast asserts. "Ads Academy aims to remove that friction by providing structured, flexible training that covers everything from ad formats and creative to targeting, programmatic buying, and measurement." The curriculum provides two on-demand courses, free of charge, designed to build the knowledge and skills which help plan and implement a podcast advertising campaign.

Podcast

fromThe Motley Fool

1 month ago

Should Investors Buy The Trade Desk Stock Before Earnings? | The Motley Fool

The Trade Desk has emerged as a leading buy-side digital advertising platform, using data-driven strategies to improve ad efficacy and programmatic buying.

E-Commerce

fromAdExchanger

1 month ago

CTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchanger

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.

E-Commerce

Marketing tech

fromAdweek

3 months ago

The Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making Headaches

The Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.

Marketing tech

fromDigiday

3 months ago

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Marketers are cautious about retail media networks, reflecting early programmatic media challenges.

Media industry

fromExchangewire

4 months ago

Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK

Elevision partners with VIOOH to enhance DOOH advertising through programmatic access across UAE and UK.