fromAdExchanger1 week agoCTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchangerThe advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.E-Commerce
Marketing techfromAdweek1 month agoThe Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making HeadachesThe Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.
Marketing techfromDigiday1 month agoMythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buyingMarketers are cautious about retail media networks, reflecting early programmatic media challenges.
Marketing techfromDigiday3 months agoHow publishers are now approaching curation with a calculated embracePublishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
fromExchangewire2 months agoMedia industryElevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK
fromExchangewire3 months agoMarketing techVIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan
Marketing techfromDigiday3 months agoHow publishers are now approaching curation with a calculated embracePublishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
fromExchangewire2 months agoMedia industryElevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK
fromExchangewire3 months agoMarketing techVIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan
Marketing techfromThe Drum4 months ago3D advertising: why everything has changed for brands3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
