#programmatic-buying

[ follow ]
fromThe Motley Fool
6 days ago

Should Investors Buy The Trade Desk Stock Before Earnings? | The Motley Fool

The Trade Desk has emerged as a leading buy-side digital advertising platform, using data-driven strategies to improve ad efficacy and programmatic buying.
E-Commerce
fromAdExchanger
1 month ago

CTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchanger

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.
E-Commerce
fromAdweek
2 months ago

The Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making Headaches

The Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.
Marketing tech
fromDigiday
2 months ago

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Marketers are cautious about retail media networks, reflecting early programmatic media challenges.
Media industry
fromExchangewire
3 months ago

Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK

Elevision partners with VIOOH to enhance DOOH advertising through programmatic access across UAE and UK.
fromExchangewire
4 months ago

VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan

MCDecaux is introducing programmatic purchasing for premium digital inventory in Japan's top airports, enhancing targeted advertising opportunities.
Marketing tech
fromDigiday
4 months ago

How publishers are now approaching curation with a calculated embrace

Publishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
Marketing tech
fromThe Drum
5 months ago

3D advertising: why everything has changed for brands

3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
[ Load more ]