2025 Predictions: OOH, DOOH, and Beyond2025 will see a transformative evolution in out-of-home advertising driven by technology and personalized strategies.
Unlocking The Potential Of Programmatic CTV For Publishers | AdExchangerLive sports on CTV are reshaping traditional advertising dynamics, making CTV advertising crucial for brands' strategies.
New Programmatic DOOH Opportunities in Denmark in Collaboration with VIOOHAFA Decaux's partnership with VIOOH expands access to premium digital ad inventory in Denmark, revolutionizing programmatic advertising.
2025 Predictions: OOH, DOOH, and Beyond2025 will see a transformative evolution in out-of-home advertising driven by technology and personalized strategies.
Unlocking The Potential Of Programmatic CTV For Publishers | AdExchangerLive sports on CTV are reshaping traditional advertising dynamics, making CTV advertising crucial for brands' strategies.
New Programmatic DOOH Opportunities in Denmark in Collaboration with VIOOHAFA Decaux's partnership with VIOOH expands access to premium digital ad inventory in Denmark, revolutionizing programmatic advertising.
Netflix taps new VP of advertising as ad biz prepares for crucial 2025Nicolle Pangis has been appointed VP of advertising at Netflix to enhance their ad strategy and scale.
Uber expands Journey Ads to programmatic buyers across Rides appUber's advertising division enables programmatic buyers access to its Journey Ads solution via Google Ad Manager.
How programmatic is opening up the Olympics to advertisersMore advertisers with smaller budgets can access Olympic audiences through programmatic buying on platforms like Peacock and Eurosport.
Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News | AdExchangerAutomated brand safety tools have negatively affected both publishers and advertisers, prompting the need for better strategies to associate news with advertising.
Washington Post Media KitThe Washington Post focuses on innovative ad solutions and programmatic buying to enhance brand engagement and performance.
How Disney is nearing its goal to automate 75% of ad sales by 2027Disney aims to automate 75% of its advertising business by 2027, signaling a major transformation in their advertising approach.
Netflix taps new VP of advertising as ad biz prepares for crucial 2025Nicolle Pangis has been appointed VP of advertising at Netflix to enhance their ad strategy and scale.
Uber expands Journey Ads to programmatic buyers across Rides appUber's advertising division enables programmatic buyers access to its Journey Ads solution via Google Ad Manager.
How programmatic is opening up the Olympics to advertisersMore advertisers with smaller budgets can access Olympic audiences through programmatic buying on platforms like Peacock and Eurosport.
Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News | AdExchangerAutomated brand safety tools have negatively affected both publishers and advertisers, prompting the need for better strategies to associate news with advertising.
Washington Post Media KitThe Washington Post focuses on innovative ad solutions and programmatic buying to enhance brand engagement and performance.
How Disney is nearing its goal to automate 75% of ad sales by 2027Disney aims to automate 75% of its advertising business by 2027, signaling a major transformation in their advertising approach.
Talking CTV Transparency (And The Lack Thereof) With Samsung | AdExchangerFAST channels are gaining popularity, but ad buying transparency remains a challenge.Advertisers increasingly prefer direct buying for better access to data.
The Debate Over Premium Content Is Holding Back Programmatic CTV Growth | AdExchangerProgrammatic tensions between agencies and publishers in TV ad buying negotiations.
Talking CTV Transparency (And The Lack Thereof) With Samsung | AdExchangerFAST channels are gaining popularity, but ad buying transparency remains a challenge.Advertisers increasingly prefer direct buying for better access to data.
The Debate Over Premium Content Is Holding Back Programmatic CTV Growth | AdExchangerProgrammatic tensions between agencies and publishers in TV ad buying negotiations.
VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing MetroVIOOH expands prDOOH inventory in China with real-time trading partnerships.
TV Advertisers Are Revisiting Their Relationships With DSPs | AdExchangerStreaming advertising faces complexity and challenges, including muddled targeting and evolving buying paths.
Future of TV Briefing: Why Yahoo's DSP adding CTV support for Nielsen rivals matters to the future of measurementSupport for multiple measurement providers in Yahoo DSP highlights the shift towards improved TV and streaming ad measurement.