#programmatic-buying

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Marketing tech
fromDigiday
3 days ago

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Marketers are cautious about retail media networks, reflecting early programmatic media challenges.
#advertising
Marketing tech
fromDigiday
2 months ago

How publishers are now approaching curation with a calculated embrace

Publishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
fromExchangewire
1 month ago
Marketing tech

VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan

Marketing tech
fromDigiday
2 months ago

How publishers are now approaching curation with a calculated embrace

Publishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
fromExchangewire
1 month ago
Marketing tech

VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan

Marketing tech
fromThe Drum
2 months ago

3D advertising: why everything has changed for brands

3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
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