"Going into the Consumer Electronics Showcase, there are a few things you expect to see every year when you enter the main convention center show floor - like dancing robots, for example. (Bonus points if they don't fall down .) At C-Space, which is the convention's digital advertising hub, the innovation might be a little less eye-grabbing (and, hopefully, less laugh-inducing.) But for marketers, there's still a lot to take in. Heck, some of it might even be useful!"
"This year at CES, agentic AI made a big splash as streaming platforms and agency holdcos alike showed off their new tools. But although these offerings are finally starting to deliver on last year's promise of more agentic capabilities, truly autonomous programmatic buying is still a ways off."
Visitors to the Consumer Electronics Showcase expect annual staples like dancing robots on the main convention center show floor. At C-Space, the convention's digital advertising hub, innovations are less eye-grabbing but still relevant for marketers. Streaming platforms and agency holdcos showcased agentic AI tools that made a big splash. Those offerings are beginning to deliver on promises of greater agentic capabilities, yet truly autonomous programmatic buying remains a ways off. CES functions as a meaningful connection point for CTV buyers and sellers. Live conference performances, such as Public Enemy, can unexpectedly enhance the CES experience. Marketers can find practical takeaways amid the spectacle, with some new tools offering usable benefits now.
Read at AdExchanger
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