"Making our inventory available via VIOOH supports advertisers and agencies that plan DOOH activity across multiple countries and expect consistent programmatic processes. Audience measurement based on the ARA methodology provides transparency and data comparability, which are important elements in international campaign planning,"
"Poland is a significant growth market for programmatic DOOH, and Jet Line's MORE network delivers premium urban inventory across the country's largest cities,"
"Bringing this inventory onto our platform means advertisers can now fulfil Polish campaigns with the flexibility, targeting precision, and real-time optimisation that programmatic delivers, using the same tools and workflows they use across other European markets. It's exactly what agenc"
Jet Line made its MORE digital out-of-home inventory accessible via VIOOH, enabling international advertisers and media agencies to include the inventory in programmatic DOOH campaigns across multiple markets. The MORE network comprises over 600 digital screens across the eight largest cities in Poland, positioned in high-traffic urban environments including city centres and major transport corridors. Through VIOOH, the inventory is available using established programmatic buying tools, data standards, and cross-market workflows. Jet Line works with Broadsign, Adform, Hybrid, and Perion to support different buying models. Audience measurement uses the ARA methodology to provide transparency and data comparability.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]