"This partnership expands programmatic DOOH access across Brazil's key transit environments and reinforces the role of verified data in driving campaign outcomes. With VIOOH's global SSP expertise and RZK's data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns,"
"This new partnership offers advertisers broader DOOH reach across Brazil via our industry-leading programmatic marketplace, combined with a uniquely dynamic and performance-driven media owner. RZK Digital complements VIOOH's real-time trading capabilities to drive brand visibility and audience measurement,"
VIOOH formed a programmatic partnership with RZK Digital to expand programmatic DOOH across Latin America, focusing on Brazil's transit environments. RZK Digital operates over 800 digital screens across 43 urban terminals, with plans to exceed 50 locations by year-end. RZK delivers an average of four billion monthly impressions to more than 75 million verified visitors each month using a sensor-based measurement framework combining computer vision, Wi-Fi analytics, and ad-server play logs. Founded in 2021 as fully digital and programmatic, RZK standardises first-party sensor inputs into aligned ad currencies. VIOOH provides a global SSP platform connecting buyers and sellers for streamlined programmatic trading.
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