"Our campaign this year is about helping people understand that they can play a role in influencing significant change in the world, and that their voice is important. To achieve this, we need to reach audiences and places where our messages will strongly resonate. Clear Channel International offered a global digital out-of-home presence and the experience to pull off such a targeted campaign. We are very grateful for their generous donation of a proportion of the screens used to make this possible,"
"Thought-provoking messages combined with impactful images have always been the fundamentals of successful outdoor campaigns. These characteristics are at the heart of the UN's campaign, making it so powerful. We are proud to have been able to provide our industry-leading digital advertising space and technologies to help the UN's campaign reach as many people as possible."
Clear Channel International provided digital out-of-home advertising space across major European capitals and city street furniture to support the UN's global humanitarian #NotATarget campaign. A proportion of screens were donated to broadcast targeted UN ads in high-visibility locations. User-generated videos submitted via the UN's #NotATarget Facebook camera application were displayed on prominent screens including Times Square in New York. The campaign emphasizes that individuals can influence significant global change and that persuasive, thought-provoking messages paired with impactful imagery increase public engagement. Industry-leading digital technologies were used to maximize audience reach.
Read at The Drum
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