VIOOH established a programmatic partnership with Outernet London, which features Europe's largest digital screens and exceptional visitor engagement. Outernet facilitates advertisers' programmatic access to nine high-traffic digital screens, generating significant impressions. This partnership aims to enhance campaign effectiveness through real-time inventory tracking. VIOOH's platform connects buyers and sellers, providing streamlined advertising experiences. This collaboration enables brands to effectively reach millions of visitors in central London, leveraging advanced technology for high-impact advertising solutions.
Partnering with Outernet represents another milestone for VIOOH bringing premium, large-format DOOH inventory to our programmatic marketplace. Outernet's position as Europe's most advanced digital entertainment destination, combined with its unmatched visitor numbers, offers advertisers an exceptional opportunity to reach audiences at scale in central London. VIOOH's real-time trading capabilities ensure brands can capitalise on this premium inventory with the precision and efficiency that programmatic DOOH delivers.
Our new partnership with VIOOH opens up exciting possibilities for brands to connect with the millions of London visitors throughout the year. Working with VIOOH's expert programmatic team allows us to reach a wider audience through effective use of their state-of-the-art digital screens.
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