"Choosing email software isn't about finding the tool with the most features-it's about finding the one that makes it ridiculously easy to drive sales from your email list. Ecommerce automation capabilities come first. Your platform needs pre-built workflows for cart abandonment, welcome series, post-purchase follow-ups, and customer win-back campaigns. If setting these up requires a computer science degree, you've picked the wrong platform."
"Look for direct integrations with major ecommerce platforms-Shopify, WooCommerce, BigCommerce, Etsy, and others. These integrations should sync your product catalog, customer data, and purchase history automatically. Manual data entry is a waste of your time. Revenue tracking is essential. You need to see exactly how much money each email campaign generates, not just vanity metrics like open rates."
"Your online store is bleeding revenue every single day. While you're manually sending promotional emails, competitors are running automated cart abandonment sequences recovering thousands in lost sales. 80% of retail professionals say email marketing is their most significant customer retention driver, and it costs 5 times more to attract new customers than to keep existing ones. But you need the right software built specifically for ecommerce-with cart abandonment workflows, product recommendations, revenue tracking, and seamless store integration."
Ecommerce businesses lose revenue by relying on manual email sends while competitors use automated cart abandonment sequences. Email marketing drives customer retention and costs far less than acquiring new customers. The right email platform should prioritize ecommerce automation with pre-built workflows for cart abandonment, welcome series, post-purchase follow-ups, and win-back campaigns. Platforms must offer direct integrations with major ecommerce platforms to sync product catalogs, customer data, and purchase history automatically. Revenue tracking must attribute exact income to campaigns. Essential features include product recommendations, behavioral segmentation, mobile-responsive design, A/B testing, and list management.
Read at AWeber
Unable to calculate read time
Collection
[
|
...
]