#behavioral-segmentation

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#personalization #marketing-strategy #scenario-based-design #customer-experience #customer-trust
#personalization
fromMarTech
1 week ago
Marketing tech

Why context matters more than data in personalization | MarTech

Personalization requires combining behavioral segments with users' real-time context to design scenario-based, frictionless customer experiences.
fromMarTech
3 months ago
Marketing

Why behavioral segmentation beats personas for real personalization | MarTech

Behavioral data, not demographics or personas, should drive targeting and personalization because behavior reveals intent, builds trust, and improves loyalty and performance.
more#personalization
E-Commerce
fromAWeber
4 months ago

Best Email Software for Ecommerce Businesses in 2026

Ecommerce stores must use email platforms with ecommerce-specific automation, integrations, product recommendations, revenue tracking, and segmentation to recover lost sales and retain customers.
fromA Smart Bear
5 months ago

Your target market isn't demographic

I don't like the traditional target market definition that focuses on demographics and firmographics: We sell to small businesses in the UK. Our fast-casual restaurant appeals to college students and young professionals. We target outdoor enthusiasts in the Pacific Northwest Our TV show is targeted at females, 19-29 years old. Sometimes this sort of description warranted. If you sell back-office software specifically for dentist offices under Norwegian law, then a demographic description is accurate. But my experience is that, for most companies, these dimensions incorrectly describe the market.
Marketing
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