Gushwork bets on AI search for customer leads - and early results are emerging | TechCrunch

"The funding comes as AI companies including OpenAI and Perplexity begin to chip away at traditional web search, prompting incumbents like Google to roll out AI-generated overviews and other conversational features across their search products. Gushwork is betting this shift will create a new opportunity to help businesses surface in AI-driven discovery channels using its automated marketing agents."

"Founded in 2023 by Nayrhit Bhattacharya and Adithya Venkatesh, Gushwork initially focused on helping small and medium businesses outsource workflows using a mix of AI and human expertise. The startup began narrowing its focus toward search-led marketing after seeing strong customer demand for help with improving online visibility."

"Gushwork's platform uses a network of AI agents to automatically generate and update search-optimized content, build backlinks - typically 10 to 20 per customer - through a network of roughly 200"

Gushwork, an India-founded startup, secured $9 million in seed funding led by Susquehanna International Group and Lightspeed to help companies capture customers through AI-powered search tools. The startup uses automated marketing agents to generate search-optimized content and build backlinks across a network of approximately 200 partners. Founded in 2023 by Nayrhit Bhattacharya and Adithya Venkatesh, Gushwork initially focused on workflow outsourcing but shifted toward search-led marketing after observing strong customer demand. The funding reflects growing opportunities as AI companies like OpenAI and Perplexity reshape online discovery, prompting traditional search incumbents to integrate conversational AI features.

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