"What we are building is an operating system for marketing,"
"An independent third-party player that can do what's best for companies, best for agencies."
"We think that agentic AI can make agencies work with more clients, more companies, and make it easily accessible,"
"We don't want to replace anyone. We want to empower people to be able to do more and maybe spend time on the things that they should spend time on, like close with clients, strategy, creativity."
Epiminds is a Swedish marketing-technology startup founded in 2025 by Elias Malm and Mo Elkhidir that launched out of stealth with a $6.6 million seed round led by Lightspeed and participation from EWOR and Entourage. The core product is an AI-powered bot named Lucy that deploys more than 20 autonomous agents to analyze ad performance, plan campaigns, generate data reports, and publish paid ads to platforms like Google Ads and Meta Ads. Marketers can email Lucy for reports, ask follow-up questions, and approve Lucy to draft and publish campaigns. The company works with roughly 20 performance marketing agencies across the Nordics, the Netherlands, and the US, and positions its technology as a senior colleague to empower rather than replace human marketers.
Read at Business Insider
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