"Oracle's agents are not an add-on to Fusion Cloud, but are included in existing subscriptions. This integration is characterized by the word "embedded," which Oracle mentions several times in the announcement. According to EVP Applications Development Chris Leone, this integrated AI tooling should eliminate "reactive, manual and laborious" processes. The agents can perform such tasks autonomously. They do, however, report any deviations that may require more thought in order to make a decision."
"The new agents are divided into three business disciplines. Three agents are available for marketing. The Account Product Fit Agent helps prioritize accounts that are likely to lead to purchases. It does this by combining predictive scores, account data, and engagement signals. The Buying Group Definition Agent uses algorithms to identify industry- and product-specific purchasing roles. This should lead to more precise persona-based targeting. Finally, the Model Qualification Agent recommends the most suitable target groups and assesses the data quality for campaigns."
"First up is the Deal Advisor Agent. This agent simplifies the preparation of product and price overviews, manuals, and customer references. The Quote Assistant Agent answers deal-related questions and streamlines quotation processes. The Product Recommendations Agent then suggests cross-sell and upselling options based on customer history. The Quote Summaries Agent summarizes deal details, history, and next steps. The Contract Advisor Agent provides overviews of contract terms and conditions. The Lead Advisor Agent analyzes lead behavior and recommends follow-up actions."
Oracle embeds new AI agents directly into Fusion Cloud subscriptions rather than offering them as add-ons. Three marketing agents prioritize accounts, define buying groups, and assess campaign model suitability using predictive scores, account data, engagement signals, and role identification. Six sales agents assist deal preparation, quotation, product recommendations, contract overviews, quote summarization, and lead follow-up by summarizing deal details, suggesting cross-sell opportunities, and analyzing lead behavior. Agents can perform tasks autonomously while flagging deviations that require human decision-making. The integration aims to eliminate reactive, manual, and laborious processes across customer service, marketing, and sales disciplines.
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