Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning

"AI in media planning shouldn't require a trade-off between efficiency and effectiveness. NanoQ combines both - giving planners speed, control, and relevance. The result is a workflow where intent is clearer, activation is faster, and outcomes are more meaningful."

"NanoQ solves this by enabling planners to define audiences once and activate across 100 languages without having to manually repeat the process for each new market. The platform uses a combination of agents that act autonomously to learn campaign business and media objectives, advertiser brand values, landing page audience intent, and relevant sector trends and themes."

Nano Interactive introduced NanoQ, an AI-powered media planning tool designed to streamline audience planning, creation, and activation. Built on Nano's intent targeting foundation, NanoQ generates custom audience segments from natural-language briefs while identifying high-performing off-the-shelf segments simultaneously. The platform addresses the inefficiency of manual programmatic planning by enabling planners to define audiences once and activate across 100 languages without repetition. NanoQ uses autonomous agents to learn campaign objectives, advertiser brand values, landing page intent, and sector trends. The tool delivers significant efficiency gains—reducing planning processes from hours to minutes—while maintaining transparency and brand control, eliminating the fragmented workflow that traditionally slows programmatic advertising.

Read at Exchangewire