#intent-based-targeting

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Marketing tech
fromExchangewire
12 hours ago

Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning

Nano Interactive launched NanoQ, an Agentic AI Media Planner that reduces manual audience planning from hours to minutes by combining custom segments with intent-based recommendations across multiple languages and markets.
Marketing tech
fromAdExchanger
3 weeks ago

When Conversation Becomes Inventory: How OpenAI Could Reshape Digital Advertising | AdExchanger

Conversational AI shifts advertising from persona-based targeting to real-time, prompt-driven intent, enabling dynamic, outcome-oriented ad assemblies and disrupting publisher revenue models.
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