Marketing
fromThedrum
12 hours agoThe importance of knowing your buyer persona
Buyer personas reduce marketing uncertainty by defining ideal customers through research and data, enabling targeted strategies that improve success rates.
#audience-segmentation
#audience-segmentation
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#email-marketing #programmatic-advertising #marketing-strategy #experiential-marketing #personalization
Marketing tech
fromExchangewire
1 day agoNano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning
Nano Interactive launched NanoQ, an Agentic AI Media Planner that reduces manual audience planning from hours to minutes by combining custom segments with intent-based recommendations across multiple languages and markets.
Marketing tech
fromAdExchanger
1 week agoDstillery Has A New Agentic AI Interface For Refining Audiences Faster | AdExchanger
DS-1, an agentic AI interface by Dstillery, enables clients to create custom audiences in minutes and activate them on The Trade Desk, eliminating manual email chains and data analysis previously required in programmatic advertising.
Marketing tech
fromAdExchanger
1 week agoWhy Binary Audience Decisions Aren't Fit For The Agentic Era | AdExchanger
Audience segmentation architecture has become a bottleneck as AI agents process millions of impressions per second with novel signal combinations that require real-time decisioning beyond traditional Boolean logic capabilities.
fromAdExchanger
2 weeks agoAI In Advertising: What's Real Beyond The Buzz | AdExchanger
AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone's talking, few are seeing real results. New research from AdExchanger and Comcast Advertising found that 77% of advertisers agree that AI is transforming how advertising is bought, but a staggering 61% said they hadn't seen a meaningful impact yet.
Marketing tech
Marketing tech
fromThedrum
1 month agoIt's Lights Out & Away We Go: Aston Martin score maximum points with audience-led data strategy
Aston Martin F1 employed audience data and segmentation to enhance fan engagement, monetize partnerships, and optimize fan acquisition through multi-channel personalized experiences.
Soccer (FIFA)
fromExchangewire
2 months ago"Commercial opportunities don't get bigger than this": Lotame on the 2026 FIFA World Cup - ExchangeWire.com
The expanded 2026 World Cup creates unparalleled commercial scale, requiring data-driven audience segmentation to reach diverse, highly engaged and culturally swept viewers.
fromThe Drum
3 months agoData is the new currency for News UK's commercial charge beyond advertising
Just scale in advertising isn't going to sustain the future of journalism in the long-term at the publisher, believes chief commercial director Dominic Carter. While advancements in video, native, mobile and programmatic continue to fuel a promising advertising proposition at News UK, moving forward it wants to use all the data it hasn't been able to share enough of it with advertisers to create products it can make direct revenues from.
UK news
fromDigiday
3 months agoIdentity is finally within reach for challenger brands
Ask the marketing leader of a typical challenger brand about identity and they'll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness and deeply understanding customer behavior. Yet despite a clear grasp of this potential, the solutions remain out of reach to many challenger brands.
Marketing tech
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