#audience-segmentation

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#digital-marketing
fromDigiday
3 days ago
Artificial intelligence

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

Marketers are now focused on practical applications of AI rather than future possibilities.
fromForbes
4 weeks ago
Marketing tech

How To Boost ROI With Google PPC Ads: 19 Expert Tips And Alternatives

Control PPC campaigns strategically for better ROI.
Use AI and audience segmentation to enhance conversions.
Shift focus from last-click attribution to broader audience engagement strategies.
fromDigiday
3 days ago
Artificial intelligence

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

Marketers are now focused on practical applications of AI rather than future possibilities.
fromForbes
4 weeks ago
Marketing tech

How To Boost ROI With Google PPC Ads: 19 Expert Tips And Alternatives

Control PPC campaigns strategically for better ROI.
Use AI and audience segmentation to enhance conversions.
Shift focus from last-click attribution to broader audience engagement strategies.
more#digital-marketing
Marketing tech
fromDigiday
2 months ago

News U.K. rethought brand safety, and is starting to profit from it

News U.K.'s strategy to replace Integral Ad Science with Illuma has notably improved brand safety and ad inventory.
fromTech Times
7 months ago
Marketing

Boosting Ad Campaigns with Astrad's Data-Driven Approach

Data-driven advertising enables precise targeting and optimization, improving campaign performance through insights and audience segmentation.
fromTechRepublic
11 months ago
Deliverability

HubSpot CRM vs. Mailchimp (2024): Which Tool Is Right for You?

The choice between HubSpot CRM and Mailchimp depends on specific needs and budgets.
fromVerticalResponse
10 months ago
Deliverability

Top 15 Common Email Marketing Mistakes to Avoid

Craft compelling and truthful subject lines with personalization.
Segment audience for tailored content; use CRM tools for automation.
Optimize emails for mobile users with responsive design and testing.
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