#audience-segmentation

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AdExchanger
2 weeks ago
Marketing

Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger

Marketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent. [ more ]
Forbes
1 month ago
Marketing

Council Post: How To Transform E-Commerce Marketing Data Into Profits In 2024

Data is crucial for marketing success, but knowing how to leverage it is equally important.
Utilize first-party data collected from e-commerce platforms for targeted marketing strategies.
Segment audiences based on RFM (recency, frequency, monetary values) for more effective advertising. [ more ]
AdExchanger
1 month ago
Marketing

Seedtag Cuts Its Teeth On CTV With Contextual Targeting | AdExchanger

Contextual targeting is becoming prominent in CTV advertising.
Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting. [ more ]
Digiday
2 months ago
Marketing

As advertisers grow wiser about gaming, esports companies are stressing community over metrics

Esports companies shifting focus to community engagement over viewership metrics.
Marketers recognizing the importance of understanding the segmented esports audience. [ more ]
MarTech
3 months ago
Marketing

Why you should add predictive modeling to your marketing mix | MarTech

Predictive analytics is a solid foundation for data-driven decision-making in marketing campaigns.
Concerns about data quality and complexity hinder wider adoption of predictive analytics. [ more ]
Entrepreneur
4 months ago
Marketing

How to Shorten Your Sales Cycle With 9 Simple Steps | Entrepreneur

A shorter sales cycle can boost revenue and improve business efficiency.
Identifying high-value prospects and personalizing communication can help shorten the sales cycle. [ more ]
VerticalResponse
4 months ago
Marketing

5 ImportantThings to Consider in Your First Email Marketing Campaign

Understanding your audience and segmenting them is crucial for a successful email marketing campaign.
Crafting compelling subject lines and valuable content helps engage recipients.
Designing eye-catching emails with the right layout and visuals enhances the overall impact. [ more ]
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