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Marketing
fromThe Drum
3 days ago

Boomtown Festival appoints AgencyUK as strategic creative and media partner

Boomtown Fair has evolved into a globally recognized immersive festival brand combining music, theatre, ARGs, and data-driven marketing to expand its audience.
Marketing tech
fromThedrum
1 week ago

It's Lights Out & Away We Go: Aston Martin score maximum points with audience-led data strategy

Aston Martin F1 employed audience data and segmentation to enhance fan engagement, monetize partnerships, and optimize fan acquisition through multi-channel personalized experiences.
Soccer (FIFA)
fromExchangewire
1 month ago

"Commercial opportunities don't get bigger than this": Lotame on the 2026 FIFA World Cup - ExchangeWire.com

The expanded 2026 World Cup creates unparalleled commercial scale, requiring data-driven audience segmentation to reach diverse, highly engaged and culturally swept viewers.
fromThe Drum
1 month ago

Data is the new currency for News UK's commercial charge beyond advertising

Just scale in advertising isn't going to sustain the future of journalism in the long-term at the publisher, believes chief commercial director Dominic Carter. While advancements in video, native, mobile and programmatic continue to fuel a promising advertising proposition at News UK, moving forward it wants to use all the data it hasn't been able to share enough of it with advertisers to create products it can make direct revenues from.
UK news
#email-marketing
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Marketing tech
fromRAIN News
2 months ago

Gen Z: An indefiniable generation defined (by Sirius XM)

SiriusXM positions CRL+Z as an advertiser guide claiming the largest North American digital audio advertising ecosystem and targeted Gen Z reach and segments.
fromDigiday
2 months ago

Identity is finally within reach for challenger brands

Ask the marketing leader of a typical challenger brand about identity and they'll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness and deeply understanding customer behavior. Yet despite a clear grasp of this potential, the solutions remain out of reach to many challenger brands.
Marketing tech
Marketing
fromMarketing Dive
2 months ago

Marketers must wrestle with vanishing middle class in 2026: WARC

Marketer optimism is declining as economic volatility and widening wealth divides shift focus to affordability, creator marketing, experiential escapism, and changing audience segmentation.
Marketing tech
fromForbes
3 months ago

If Age Drives Your Segmentation, Behavior Should Lead Your Strategy

Customer behavior and context provide more accurate segmentation than basic demographics like age for effective, personalized marketing.
fromAxios
3 months ago

Direct communication from CEOs builds more trust, per new survey

It's a pretty clear signal that you have to be really intentional about who your audience is, where they are, and who they trust to hear from,
US politics
Marketing
fromClickUp
5 months ago

Free Target Audience Templates to Define Your Ideal Customer

Defining your ideal target audience is essential for effective marketing and sales.
Online marketing
fromSocial Media Today
5 months ago

A Look at Meta's 'Value Rules' for Specific Ad Targeting Approaches

Value Rules enhance Meta Ads targeting by allowing bid adjustments for specific audience segments based on their projected customer value.
Healthcare
fromLogRocket Blog
7 months ago

Leader Spotlight: Meeting healthcare consumers where they are, with Aditya Raju - LogRocket Blog

Aditya Raju emphasizes the need to understand unique audience segments in healthcare for improved product management and consumer engagement.
Artificial intelligence
fromDigiday
8 months ago

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

Marketers are now focused on practical applications of AI rather than future possibilities.
fromEMARKETER
9 months ago
Marketing tech

Publishers lead the pack in AI adoption for media campaigns

Only 30% of ad professionals have fully adopted AI across media campaigns, signaling a lag in industry-wide adoption.
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