Marketing techfromForbes1 week agoIf Age Drives Your Segmentation, Behavior Should Lead Your StrategyCustomer behavior and context provide more accurate segmentation than basic demographics like age for effective, personalized marketing.
fromAxios2 weeks agoDirect communication from CEOs builds more trust, per new surveyIt's a pretty clear signal that you have to be really intentional about who your audience is, where they are, and who they trust to hear from,US politics
fromVerticalResponse3 weeks agoOnline marketingThe Unsubscribe Button Revolution: Why Losing Subscribers Might Be the Best Thing for Your Brand
fromeLearning Industry2 months agoE-Commerce6 Ways eLearning And HR Tech Brands Use Newsletter Marketing To Accelerate Sales
fromVerticalResponse3 weeks agoOnline marketingThe Unsubscribe Button Revolution: Why Losing Subscribers Might Be the Best Thing for Your Brand
fromeLearning Industry2 months agoE-Commerce6 Ways eLearning And HR Tech Brands Use Newsletter Marketing To Accelerate Sales
MarketingfromClickUp2 months agoFree Target Audience Templates to Define Your Ideal CustomerDefining your ideal target audience is essential for effective marketing and sales.
Online marketingfromSocial Media Today2 months agoA Look at Meta's 'Value Rules' for Specific Ad Targeting ApproachesValue Rules enhance Meta Ads targeting by allowing bid adjustments for specific audience segments based on their projected customer value.
Privacy professionalsfromExchangewire3 months agoCovatic Enhances Platform with New Contextual Event FeatureCovatic enhances its platform with Contextual Event Traits, enabling precision audience segmentation based on first-party data.
HealthcarefromLogRocket Blog4 months agoLeader Spotlight: Meeting healthcare consumers where they are, with Aditya Raju - LogRocket BlogAditya Raju emphasizes the need to understand unique audience segments in healthcare for improved product management and consumer engagement.
Artificial intelligencefromDigiday5 months agoAt Possible, generative AI shifts from shiny object to useful tool, but with a long way to goMarketers are now focused on practical applications of AI rather than future possibilities.
fromEMARKETER5 months agoMarketing techPublishers lead the pack in AI adoption for media campaignsOnly 30% of ad professionals have fully adopted AI across media campaigns, signaling a lag in industry-wide adoption.
