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Marketing tech
fromRAIN News
2 weeks ago

Gen Z: An indefiniable generation defined (by Sirius XM)

SiriusXM positions CRL+Z as an advertiser guide claiming the largest North American digital audio advertising ecosystem and targeted Gen Z reach and segments.
fromDigiday
2 weeks ago

Identity is finally within reach for challenger brands

Ask the marketing leader of a typical challenger brand about identity and they'll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness and deeply understanding customer behavior. Yet despite a clear grasp of this potential, the solutions remain out of reach to many challenger brands.
Marketing tech
Marketing
fromMarketing Dive
2 weeks ago

Marketers must wrestle with vanishing middle class in 2026: WARC

Marketer optimism is declining as economic volatility and widening wealth divides shift focus to affordability, creator marketing, experiential escapism, and changing audience segmentation.
Marketing tech
fromForbes
1 month ago

If Age Drives Your Segmentation, Behavior Should Lead Your Strategy

Customer behavior and context provide more accurate segmentation than basic demographics like age for effective, personalized marketing.
fromAxios
1 month ago

Direct communication from CEOs builds more trust, per new survey

It's a pretty clear signal that you have to be really intentional about who your audience is, where they are, and who they trust to hear from,
US politics
Marketing
fromClickUp
3 months ago

Free Target Audience Templates to Define Your Ideal Customer

Defining your ideal target audience is essential for effective marketing and sales.
Online marketing
fromSocial Media Today
3 months ago

A Look at Meta's 'Value Rules' for Specific Ad Targeting Approaches

Value Rules enhance Meta Ads targeting by allowing bid adjustments for specific audience segments based on their projected customer value.
Healthcare
fromLogRocket Blog
5 months ago

Leader Spotlight: Meeting healthcare consumers where they are, with Aditya Raju - LogRocket Blog

Aditya Raju emphasizes the need to understand unique audience segments in healthcare for improved product management and consumer engagement.
Artificial intelligence
fromDigiday
6 months ago

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

Marketers are now focused on practical applications of AI rather than future possibilities.
fromEMARKETER
7 months ago
Marketing tech

Publishers lead the pack in AI adoption for media campaigns

Only 30% of ad professionals have fully adopted AI across media campaigns, signaling a lag in industry-wide adoption.
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