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fromForbes4 weeks agoMarketing techHow To Boost ROI With Google PPC Ads: 19 Expert Tips And AlternativesControl PPC campaigns strategically for better ROI.Use AI and audience segmentation to enhance conversions.Shift focus from last-click attribution to broader audience engagement strategies.
fromDigiday3 days agoArtificial intelligenceAt Possible, generative AI shifts from shiny object to useful tool, but with a long way to goMarketers are now focused on practical applications of AI rather than future possibilities.
fromForbes4 weeks agoMarketing techHow To Boost ROI With Google PPC Ads: 19 Expert Tips And AlternativesControl PPC campaigns strategically for better ROI.Use AI and audience segmentation to enhance conversions.Shift focus from last-click attribution to broader audience engagement strategies.
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fromVerticalResponse10 months agoDeliverabilityTop 15 Common Email Marketing Mistakes to AvoidCraft compelling and truthful subject lines with personalization.Segment audience for tailored content; use CRM tools for automation.Optimize emails for mobile users with responsive design and testing.