fromeLearning Industry1 week ago6 Ways eLearning And HR Tech Brands Use Newsletter Marketing To Accelerate Sales4 out of 5 marketers say that they would rather give up social media marketing instead of emails. This says a lot about the value of email marketing.E-Commerce
Online marketingfromSocial Media Today1 week agoA Look at Meta's 'Value Rules' for Specific Ad Targeting ApproachesValue Rules enhance Meta Ads targeting by allowing bid adjustments for specific audience segments based on their projected customer value.
Privacy professionalsfromExchangewire1 month agoCovatic Enhances Platform with New Contextual Event FeatureCovatic enhances its platform with Contextual Event Traits, enabling precision audience segmentation based on first-party data.
fromLogRocket Blog2 months agoLeader Spotlight: Meeting healthcare consumers where they are, with Aditya Raju - LogRocket BlogAditya Raju emphasizes the need to understand unique audience segments in healthcare for improved product management and consumer engagement.
fromDigiday3 months agoAt Possible, generative AI shifts from shiny object to useful tool, but with a long way to goMarketers are now focused on practical applications of AI rather than future possibilities.
fromEMARKETER3 months agoMarketing techPublishers lead the pack in AI adoption for media campaignsOnly 30% of ad professionals have fully adopted AI across media campaigns, signaling a lag in industry-wide adoption.