Market research is essential for effective marketing, and utilizing AI tools can enhance data analysis and decision-making.
AI market research tools streamline the process, making it easier to gather nuanced insights and trends.
Boosting Ad Campaigns with Astrad's Data-Driven Approach
Data-driven advertising enables precise targeting and optimization, improving campaign performance through insights and audience segmentation.
Council Post: Seven Business Development Tips For B2B Tech Startups
Focus on audience segmentation to develop better business strategies and increase sales.
Toyota's weather media activation shows brands' focus on testing cookie-less targeting, despite Google's reversal
Advertisers are experimenting with cookie-less audience targeting, such as Toyota's unique partnership with AccuWeather for weather-triggered ads.
HubSpot CRM vs. Mailchimp (2024): Which Tool Is Right for You?
The choice between HubSpot CRM and Mailchimp depends on specific needs and budgets.
Avoiding common mistakes: Pitfalls to watch out for when using Amazon DSP - London Business News | Londonlovesbusiness.com
Establish clear campaign objectives for Amazon DSP campaigns to avoid aimless spending and ineffective messaging.
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger
Marketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent.
Council Post: How To Transform E-Commerce Marketing Data Into Profits In 2024
Data is crucial for marketing success, but knowing how to leverage it is equally important.
Utilize first-party data collected from e-commerce platforms for targeted marketing strategies.
Segment audiences based on RFM (recency, frequency, monetary values) for more effective advertising.
Seedtag Cuts Its Teeth On CTV With Contextual Targeting | AdExchanger
Contextual targeting is becoming prominent in CTV advertising.
Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting.
As advertisers grow wiser about gaming, esports companies are stressing community over metrics
Esports companies shifting focus to community engagement over viewership metrics.
Marketers recognizing the importance of understanding the segmented esports audience.
Why you should add predictive modeling to your marketing mix | MarTech
Predictive analytics is a solid foundation for data-driven decision-making in marketing campaigns.
Concerns about data quality and complexity hinder wider adoption of predictive analytics.
Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting | AdExchanger
BranchLab aims to solve the challenges of poorly targeted TV advertising for pharma brands by creating and selling TV audience segments without using identifiable patient information.