"Key stat: 40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide. Beyond the chart: 34% of US marketers identify as intermediate in AI marketing maturity, making it the most common level in mid-2025, according to June 2025 data from ActiveCampaign and Talker Research."
"Use this chart: If you're leading a digital team, use AI to streamline backend functions-like automation and campaign management-before scaling it to content creation. Identify low-risk, high-volume tasks where AI can deliver time savings, then build from there. Efficiency first, creativity second. Related EMARKETER reports: Methodology: Data is from the November 2025 MiQ "The AI Confidence Curve: A Global Report" conducted by Censuswide. 3,169 agency and brand marketers across 16 countries worldwide were surveyed during September 2025."
Forty percent of marketers worldwide use AI for social media management, making it the most reported use case in late 2025. In the US, 34% of marketers identify as intermediate in AI marketing maturity, the most common level in mid-2025. Fifty percent of US B2C marketers have used or piloted AI to generate ad copy, the most common AI-driven creative task. Digital teams should implement AI first for backend functions such as automation and campaign management, focusing on low-risk, high-volume tasks to deliver time savings before scaling to content creation.
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