"Is this because Machine has not yet reached the perfection that we demand (despite our ample room for human error)? What is it that we fear when we read about the newest automation tech on the block? Realistically, you're not going to be replaced. Truthfully, all to be feared is that we'll have more time on our hands to do what we'd prefer to be doing."
"Looking back over the last decade, it's clear that the introduction of new technology has created greater possibilities and more roles for marketers. It's inevitable automation and technologies will be playing an even more integral role in the future of marketing. The good news is that it's OK to take baby steps with automation at first. All automation technologies exist to simplify work processes, however, they come on a scale of complexity."
Marketing automation adoption has lagged behind industry hype, partly from concerns about imperfect machine performance and fear of job replacement. Machines are unlikely to replace marketers; automation primarily frees time for preferred activities. New technologies over the last decade have expanded possibilities and created more marketing roles. Automation will become more integral to marketing, and gradual adoption is acceptable. Automation technologies vary in complexity. Small-scale tools reduce repetitive, mundane tasks and represent realistic starting points. Data feeds containing inventory enable dynamic ads and listings across channels like Google and Facebook. Feed automation tools automate feed creation and reduce IT-related delays and friction.
Read at The Drum
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