"Since Intuit acquired Mailchimp in 2021, the platform has transformed into a sophisticated marketing powerhouse that punches well above its weight class. We're talking AI that actually writes your email content for you, predictive analytics that identify which customers are most likely to buy, and automation that generates 9x more revenue than sending one-off campaigns manually. The real game-changer? You don't need a marketing degree to use any of it."
"Essentials ($13/month): Starts at $13 monthly for 500 contacts, scaling to $45/month for 2,500 contacts and supporting up to 50,000 contacts. Removes branding, includes 10x send limit, A/B testing, and 24/7 support. Standard ($20/month): Starting at $20 monthly for 500 contacts, about $60/month for 2,500 contacts, scaling to 100,000 contacts. Includes 12x send cap, advanced segmentation, Marketing Automation Flows, predictive analytics delivering 2x more revenue, and enhanced reporting."
Intuit acquired Mailchimp in 2021, after which the platform expanded into a sophisticated marketing suite with AI-generated email content, predictive analytics, and advanced automation. The platform's automation reportedly generates nine times more revenue than manual one-off campaigns and predictive analytics identify customers most likely to purchase. Mailchimp focuses on accessibility for non-marketers while providing depth for experienced users. Four plans scale from a Free tier (up to 500 contacts, 1,000 monthly sends) through Essentials ($13+), Standard ($20+ with advanced segmentation and marketing automation flows), to Premium ($350+ for enterprise contacts). All paid plans include a 30-day free trial.
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