"AppLovin () is facing fresh regulatory heat over its handling of consumer data - including potential investigations by multiple state attorneys general, The Post has learned. The Silicon Valley firm - a mobile advertising juggernaut worth more than $200B that made headlines this spring with an offer to buy TikTok - was rocked this month by a reported Securities and Exchange Commission probe over data privacy, The New York Post's Thomas Barrabi and Lisa Fickenscher report."
"On Wednesday, AppLovin said it shut down a product called "Array" that an ad researcher claimed downloaded apps onto user's phones without their consent. AppLovin has dropped over 3% to $579.57 in afternoon trading. Published first on TheFly - the ultimate source for real-time, market-moving breaking financial news. Try Now>>"
AppLovin is facing regulatory scrutiny over its handling of consumer data, including potential investigations by multiple state attorneys general. The company is a mobile advertising firm valued at more than $200 billion and previously made headlines with an offer to buy TikTok. The firm was reportedly subject to a Securities and Exchange Commission probe over data privacy. AppLovin announced the shutdown of a product called "Array" after an ad researcher claimed it downloaded apps onto users' phones without consent. AppLovin's stock fell over 3% to $579.57 in afternoon trading.
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