"This offer, which will be available initially in eight markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico, will allow advertisers to buy drive-to-store campaigns both on JCDecaux's OOH network, and on mobile using S4M's platform. By using both mediums, brands can target catchment areas around their stores, reaching more prospects than they would with one channel alone. S4M's drive-to-store capabilities also allow advertisers to easily measure the footfall delivered by their OOH and mobile campaigns."
"OOH is at the heart of mobility, on the street and seen each day. The same is true for mobile, which is why this combination creates such an amplification impact. OOH is an interception media and when combined with mobile, it increases brand engagement and enhances the campaign's efficiency. This strategic global partnership between S4M and JCDecaux follows our 2-screen strategy to enable advertisers to leverage OOH and mobile campaign performances."
JCDecaux SA and S4M partnered to combine out-of-home and mobile advertising activations to drive store footfall across eight initial markets including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico. Advertisers can buy drive-to-store campaigns on JCDecaux's OOH network and on mobile using S4M's platform. Combining both mediums allows targeting of catchment areas around stores, reaches more prospects than one channel alone, and enables easy measurement of footfall delivered by campaigns. Tests show combining OOH and mobile increases drive-to-store 2.5X versus the two channels activated separately. S4M will connect to VIOOH's digital marketplace to provide access to premium OOH inventory.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]