VIOOH announces partnership with leading French media owner in-Store Media
VIOOH and in-Store Media launched programmatic DOOH across 1,375 screens in 320 French shopping centres, enabling targeted, measurable drive-to-store campaigns.
JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile
Combining out-of-home and mobile drive-to-store campaigns increases store footfall 2.5X while enabling targeted catchment-area reach and measurable campaign-driven visits.