"Paris, FRANCE, 12th December 2022 - Today, VIOOH, the leading premium global digital out of home (DOOH) supply side platform, and in-Store Media, the leader in DOOH Retail, announced their partnership in France. This new offering gives advertisers from all sectors the possibility of launching programmatic campaigns on 1,375 DOOH screens present in 320 shopping centers that are partners of in-Store Media throughout France."
"These shopping centers target 15 million shoppers every week who come for their daily shopping via the presence of E.Leclerc and Géant Casino/Hyper Fresh Casino hypermarkets, as well as to do their shopping and access various services - thanks to the shops at their disposal (Selective Beauty, Perfumery, Telecom, High-Tech, Ready-to-Wear, Culture, Parapharmacy, etc.). A first campaign has already been launched by leading French skincare and perfume brand, Yves Rocher."
VIOOH and in-Store Media established a partnership to provide programmatic digital out-of-home (DOOH) across 1,375 screens in 320 shopping centres across France. The network reaches around 15 million shoppers weekly through hypermarkets and a broad mix of retail categories including beauty, telecom, high-tech, and parapharmacy. Advertisers from all sectors can launch targeted, flexible and measurable programmatic campaigns within these retail environments. A first campaign by Yves Rocher was created by Jellyfish and traded via the DSP Displayce to boost drive-to-store visits in partner shopping centres at year-end. The offering leverages premium retail inventory to drive in-store traffic.
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