Startup Gets $21M Series A to Help Companies Track AI Search Position

"Peec AI wants to help companies peek at the traffic AI agents are bringing to their sites. The startup revealed Tuesday that it has raised a $21 million Series A round, led by Singular, with further participation from Antler, Combination VC, Identity.VC and S20. The funding, which brings Peec's total amount raised to $29 million, comes only four months after its seed round was announced."

"The platform aims to help brands, retailers and agencies better unpack where their AI-based traffic comes from and to give companies a glance into how they are represented by publicly available AI platforms like ChatGPT, Claude, Gemini and Perplexity. As consumers' use of large-language models (LLMs) for shopping continues to rise-with technology companies betting on the fact that it will become a "new normal" in the same way standard e-commerce did-brands and retailers are scrambling to figure out how to meet consumers where they are."

"Retail giant Walmart has inked a partnership with OpenAI to allow consumers to buy its items directly in ChatGPT; Amazon has developed its own AI shopping assistant, Rufus, to usher consumers through the discovery process; Wayfair and Quince signed on to Google's Buy For Me initiative and myriad Shopify retailers are considering agentic commerce-led partnerships with technology companies. But in many cases, working to meet consumers where they are starts with tracking where they have been. Still, using legacy analytics systems to track a new wave of commerce can be both difficult and slow going. Peec AI wants to help bridge those gaps for marketers."

Peec AI raised $21 million in a Series A led by Singular, bringing total funding to $29 million shortly after its seed round. The platform helps brands, retailers and agencies identify sources of AI-driven traffic and shows how companies are represented on public LLM-based platforms such as ChatGPT, Claude, Gemini and Perplexity. Major retailers and platforms are integrating shopping into conversational AI interfaces, increasing the need to understand agentic commerce. Legacy analytics struggle to trace this new wave of commerce, creating demand for specialized infrastructure. Peec positions its systems to deliver accuracy, context and scalable reliability beyond internal models.

Read at Sourcing Journal