"Over the past decade, marketers have invested in dozens of creative data solutions to measure attention, emotion, distinctiveness, brand recall, and more. Yet these data sources remain disconnected, with brands switching between dashboards to gather creative intelligence. This means valuable insights can't be scaled, merged, or operationalised fast enough for modern marketing."
"Datalink changes that, providing the connective infrastructure for a brand's entire creative ad system, integrating multiple sources of creative intelligence into a single dashboard. By creating a unified creative data backbone, Datalink enables brands to layer and activate insights seamlessly across their existing media and production workflows."
"Other partners include: Kantar Link AI- for brand impact and creative effectiveness; Adverteyes - enables marketers to scale advertising effectiveness, driving sales growth, brand equity, and ROI; Dragonfly.AI - empowering brands with real-time insights and scientifically proven AI‑driven recommendations; Amplified - for human-verified attention measurement in real media contexts."
Datalink provides a unified creative data backbone that connects fragmented creative intelligence sources into a single dashboard, allowing brands to merge, scale and operationalise insights across workflows. The platform integrates multiple partners' signals and lets brands enrich creative signals directly in CreativeX. DAIVID supplies AI-powered measures of emotional and business impact to improve creative performance and is an early integrated partner. Other integrated partners include Kantar Link AI, Adverteyes, Dragonfly.AI and Amplified. Tens of thousands of ads flow through CreativeX daily, with early adopters like Boots and Barilla using Datalink to improve creative signal quality and speed insight stitching.
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