The article discusses the transformative potential of artificial intelligence (AI) as highlighted by Bill Gates, predicting substantial revenue growth driven by generative AI in various sectors. Morgan Stanley anticipates that AI revenue will soar over 600% to nearly $1.1 trillion by 2028. AppLovin stands out as a key player in this space, leveraging AI to enhance its adtech software and expand into e-commerce advertising. Recent financial growth and strategic divestitures indicate that AppLovin is well-positioned for continued success in the evolving digital landscape.
AppLovin has differentiated itself with artificial intelligence (AI). Morgan Stanley says the company has a 'best-in-class' recommendation engine called Axon that targets advertising campaigns with sophisticated machine learning models.
Importantly, AppLovin recently sold its mobile games portfolio for $800 million. That decision benefits the company in two ways. First, sales in that segment have been declining, so the divestiture eliminates the weakest part of the business.
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