During a significant adtech remedy hearing, Google expressed willingness to adopt behavioral changes, such as allowing competitors access to real-time bidding data. However, Google maintains that the Department of Justice lacks legal grounds to mandate divestment of its ad business, which could negatively impact users and market dynamics. The DOJ aims to compel the split of Google's ad exchange and publisher ad server, but faces challenges in court, especially after previous rulings that did not find monopolistic behavior in Google's business practices. Upcoming proposals are set for submission by both parties.
Karen Dunn argued in court that the Department of Justice has no legal basis for forcing a breakup of Google's advertising business, suggesting it could harm users.
Lee-Anne Mulholland stated that the DOJ's proposals for divesting Google's adtech tools go beyond the court's findings and would negatively impact publishers and advertisers.
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