Marketing tech
fromForbes
4 hours agoThe More Things Change, The More Marketing Stays The Same
The media landscape evolves, but core challenges for marketers remain consistent over time.
Delta Airlines has launched a music discovery initiative in partnership with YouTube Premium, featuring live performances recorded inside a Boeing 767. The goal is to enroll passengers in YouTube Premium with a 14-day trial, but only for members of Delta's SkyMiles program.
Running a photography business can be incredible fun, offering unique experiences and opportunities to meet diverse people. However, it requires significant dedication and effort, often demanding extra hours beyond a typical workweek.
Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
In-Flight measurement builds on traditional methods by allowing real-time optimization of campaigns, enabling marketers to adjust creative, targeting, and media mix while campaigns are still active.
A while back, Meta introduced unskippable ads on Instagram: ads with a countdown timer that block the feed entirely, preventing users from scrolling until the timer reaches zero. If you've encountered them, you may have noticed how although five seconds isn't long, in that moment it can feel irrationally so, as it creates a strange tension when the thumb expects the interface the interface to keep moving, and it suddenly doesn't.
As the latest social media IPO, Pinterest is making headlines, and I've long been a fan of the platform for many reasons. For one, Pinterest operates in a unique social space. It's the place I go when I'm looking for inspiration, whether it's designing my apartment, or planning an event. On Pinterest I have a buyer's mindset, and with a captive audience looking to purchase, Pinterest has an opportunity to grow as a social commerce platform.
Beyond the chart: The demand for AI guidance comes as consumer sentiment sours. The share of US/UK consumers who view genAI as a negative disruptor in the creator economy has nearly doubled, from 18% to 32% since November 2023, according to a November 2025 report from Billion Dollar Boy and Censuswide. Meanwhile, transparency gaps are fueling distrust. 52% of consumers are concerned about brands posting AI-generated content without disclosure, according to a September 2025 report from Sprout Social.
The brand decided to divert its spend to other platforms, including Pinterest. Quickly, it found Pinterest drew in shoppers with significantly higher purchase intent than Meta. Even after the store opening, it kept investing, increasing its ad spend on the platform by 77 percent between 2022 and 2025. In that same period, Maguire's sales generated on Pinterest increased by 86 percent. Today, Pinterest is the brand's top-performing paid marketing channel in the US, with a 5.59 percent conversion rate compared to Meta's 1.72 percent.