The European Commission has indicated that TikTok is not complying with the Digital Services Act due to its failure to publish the required advertisement repository. This repository is essential for the detection of fraudulent ads and protecting public interests, particularly during elections. The Commission criticized TikTok for lack of transparency about ad content, targeting, and funding. TikTok is reviewing these preliminary findings but disagrees with some interpretations while asserting a commitment to meet its DSA obligations. If the conclusions are upheld, TikTok could face significant fines.
The commission has found that TikTok does not provide the necessary information about the content of the advertisements, the users targeted by the ads, and who paid for the advertisements.
Transparency in online advertising -- who pays and how audiences are targeted -- is essential to safeguarding the public interest, said Commission Vice President for Tech Sovereignty...
The preliminary commission findings indicate TikTok is breaching the Digital Services Act by failing to publish a comprehensive advertisement repository.
TikTok stated it is reviewing the commission's findings and remains committed to meeting our obligations under the DSA, while disputing some interpretations.
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