During the summer of 2023, a unique song emerged as a summer anthem in the U.K., featuring the humorous phrase 'Nothing beats a Jet2 holiday!' combined with Jess Glynne's 2015 hit 'Hold My Hand.' Although Jet2 initially launched this ad campaign in December 2022, it gained popularity this summer. Many users on social platforms began to showcase the jingle alongside ironic vacation mishaps, leading to a comedic juxtaposition of fun and disaster, reinforcing its status as the surprising soundtrack for summer adventures.
The Jet2 holiday commercial, featuring the phrase 'Nothing beats a Jet2 holiday!' and Jess Glynne's song 'Hold My Hand,' has become a summer anthem with a comedic twist.
Despite being an advertisement launched in December 2022, the Jet2 campaign resonates during a pop drought, capturing a mix of joy and impending disaster in summer videos.
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