Adtech firm Cognitiv has expanded its board by appointing Michael Kassan, a respected figure known for his role in fostering industry partnerships. This appointment signifies a strategic growth phase for Cognitiv, as Kassan aligns with the companyâs vision of innovative advertising solutions. With a background in advising major brands and forming strategic relationships, including founding MediaLink, Kassan's expertise is expected to accelerate Cognitiv's developments. The companyâs AI-driven products, particularly the ContextGPT tool, are gaining traction in the market, reflecting the effectiveness of its technology in catering to modern marketing needs.
I'm very intentional about the companies I partner with, and Cognitiv stands out as a leader with both impressive technical capabilities and the vision to apply them effectively.
Cognitiv's products sit within several of adtech's buzziest current trends, and ContextGPT has seen solid growth since its launch last year.
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