"ITV debuted a new advertising solution, Live Addressable +, at its Palooza event this week. For the first time, this will give advertisers addressable targeting options for the broadcaster's linear TV channels. Ad space can be booked exclusively through ITV's proprietary self-service addressable platform, Planet V. Targeting categories include location and income bracket, among others. Using ITV's Retail Match product, advertisers can match the broadcaster's first-party audience data with databases from Carwow and Tesco Clubcard."
"Reddit has also been busy developing more features as it gains a rapidly increasing number of advertisers. The platform has unveiled a new ad format, Interactive Ads, which allows advertisers to create custom, immersive experiences to draw in consumers. The ads invite users to participate with an immersive experience directly within the Reddit feed. The format is being piloted by Paramount for the promotion of The Running Man, due to be released on 14th November."
ITV launched Live Addressable +, enabling addressable targeting on its linear TV channels and selling inventory exclusively via its Planet V self-service platform. Advertisers can target by categories such as location and income and match ITV first-party data to Carwow and Tesco Clubcard via Retail Match. ITV will also join TikTok Pulse Premiere, allowing brands to appear adjacent to ITV content on users’ For You pages. Reddit introduced Interactive Ads to create in-feed, immersive experiences that invite user participation; Paramount is piloting the format with a Dodge the Drones game to promote The Running Man. Microsoft made its behavioural analytics tool mandatory for publishers.
Read at Exchangewire
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