#platform-partnerships

[ follow ]
#addressable-tv #adtech #interactive-ads #retail-media #commerce-media #programmatic-advertising #attribution
Marketing tech
fromExchangewire
10 hours ago

Digest: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads

ITV launched Live Addressable + for linear TV targeting, joined TikTok Pulse Premiere; Reddit introduced Interactive Ads; Microsoft mandated a behavioural analytics tool for publishers.
Marketing tech
fromAdExchanger
1 month ago

How Retail Media Takes Over Everything | AdExchanger

Retail media is expanding beyond shopper marketing into broader advertising categories, driven by major platform entries and integrations, opening new channels and spend.
fromAxios
1 month ago

Exclusive: Northbeam's new model shows value of video views

You view something on an Instagram Reel or a Snapchat post and you go to a website and then purchase. That doesn't have to happen that day.
Marketing tech
fromThe Drum
1 month ago

Sir Martin Sorrell: Big tech's only getting bigger and agencies must get closer to survive

If you look at the holding companies, apart from Publicis and maybe Havas, which is growing at a small level, nobody else is growing. So really, it's the big platforms... their positions get reinforced. The big bananas are going to become even bigger. It's the six platforms - Google, Meta, Amazon, TikTok, plus ByteDance and Alibaba in China. Those are the big players and the problem for the regulator is they're going to get bigger.
Marketing tech
[ Load more ]