Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden

"The Ads Manager allows advertisers to run, monitor, and optimise their campaigns in real-time through a dashboard. The collection of feedback is ongoing. Those involved in the current testing are receiving weekly reports detailing performance data such as clicks and impressions."

"Buyers can find your products and complete purchases inside ChatGPT. This agentic storefront channel will launch by default for your store. The new system will still display merchants' products within conversations on ChatGPT, but buyers will typically complete purchases on merchants' own storefronts."

"Three of Sweden's largest media groups, Aller Media, Bonnier News, and Schibsted, have endorsed Meta's expulsion from IAB Sweden over its fraudulent ads and insufficient efforts to tackle them."

OpenAI is testing an Ads Manager with select partners, enabling advertisers to run, monitor, and optimize campaigns through a dashboard with weekly performance reports. The company is also launching Agentic Storefronts, allowing Shopify merchants' products to be discovered and purchased directly within ChatGPT conversations, though purchases typically complete on merchants' own storefronts. Meanwhile, Meta has been expelled from IAB Sweden by major publishers including Aller Media, Bonnier News, and Schibsted due to fraudulent ads and inadequate remediation efforts. Meta simultaneously plans significant staff reductions.

Read at Exchangewire