A Conversational Guide to Holiday HamHoliday ham has evolved due to marketing strategies, becoming popular in the US, particularly with the rise of products like spiral cut hams.
The business of Kylie JennerKylie Jenner's influence significantly drives media value and engagement in the fashion industry, showcasing her role as a vital collaborator for brands.
Partner with a sports influencer and bring home the gold for your brandThe power of athlete influencers in marketing is significant for brands, with high engagement rates and substantial return on investment.
Council Post: Hard Truths Every CMO Must FaceCMOs often struggle to prove the value of marketing efforts, necessitating a focus on translating marketing's impact into financial terms for increased staying power.
Ikea launched an AI assistant earlier this year. Has it actually driven sales?AI chatbot assistants by companies like Ikea have uncertain impact on sales, focusing instead on customer behavior insights.
Congress can attempt to stifle it, but TikTok's impact is here to stayBipartisan effort to ban TikTok in the US gains momentumImpact of TikTok on marketing world