#marketing-impact

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The business of Kylie Jenner

Kylie Jenner's influence significantly drives media value and engagement in the fashion industry, showcasing her role as a vital collaborator for brands.

Partner with a sports influencer and bring home the gold for your brand

The power of athlete influencers in marketing is significant for brands, with high engagement rates and substantial return on investment.

Council Post: Hard Truths Every CMO Must Face

CMOs often struggle to prove the value of marketing efforts, necessitating a focus on translating marketing's impact into financial terms for increased staying power.

Ikea launched an AI assistant earlier this year. Has it actually driven sales?

AI chatbot assistants by companies like Ikea have uncertain impact on sales, focusing instead on customer behavior insights.

Congress can attempt to stifle it, but TikTok's impact is here to stay

Bipartisan effort to ban TikTok in the US gains momentum
Impact of TikTok on marketing world
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