AI fatigue is real, and it's costing brands more than engagement | MarTech
Briefly

Recent public backlash against AI-generated content indicates a cultural shift where authenticity is prioritized over technological convenience. Incidents involving criticism of AI in industries such as gaming and visual effects demonstrate a growing resentment towards reliance on technology, especially from iconic companies. Instances like Industrial Light and Magic facing condemnation for their AI initiatives highlight concerns that AI lacks the creative depth and personal touch, leading consumers to reject AI in favor of human artistry. This trend points toward a demand for authenticity over artificial solutions.
The backlash against AI is not just a niche reaction; it reflects a growing cultural shift against AI, impacting both marketing efforts and company reputations.
Many consumers feel AI-generated content lacks authenticity, which leads to disappointment when beloved brands prioritize AI over human artistry in their creations.
Read at MarTech
[
|
]