The article discusses significant trends affecting the advertising landscape. WARC's Global Ad Trends report reveals a sharp decline in ad spend directed towards news content, forecasting a decrease to $32.3 billion in 2023. Brands are increasingly opting for user-generated content over traditional journalism. Additionally, Meta has announced plans to train its AI models on publicly shared content in Europe, ensuring compliance with privacy laws. Barb has also introduced a beta version of overnight commercial reporting, which allows for quicker audience measurement of TV ratings, indicating shifts in how ad effectiveness is evaluated.
According to WARC's latest report, global ad spend on newsbrands will decline to USD$32.3bn in 2023, a 33.1% drop since 2019.
Meta is beginning to train its AI models on public content in the EU, adhering to regional privacy standards after a previous pause.
Barb's beta launch of overnight commercial ratings provides provisional ratings based on overnight logs, enhancing the speed of audience measurement.
A decline in news ad spend is evident as brands shift their investment towards user-generated content, with only 51% going to professionally produced journalism.
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