Pentaleap's latest report highlights a significant growth in the sponsored products sector within retail media networks from Q3 2023 to Q1 2025. The report analyzes data from major US RMNs, indicating how inventory strategies and brand investments are evolving. Industry experts suggest that while leading players like Amazon and Walmart dominate, there are still opportunities for optimization and growth. Retailers are urged to focus on balancing monetization with customer satisfaction as they navigate deeper advertising strategies and placements.
The report offers the most comprehensive view yet of how sponsored products are evolving, tracking placements and brand investment across major RMNs over the past 18 months.
We're at a point in the retail media maturity curve where most networks have captured the lowest-hanging fruit of on-site monetisation. The next phase will require more strategic thinking.
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