"Applying Clinch's dynamic ad serving and creative optimisation capabilities across Amazon's premium inventory enables another valuable outlet for our clients who want to maximise their ad investment, and deliver a highly relevant ad experience for their customers," said Charel MacIntosh, head of business development & partnerships, Clinch.
"As advertisers increasingly recognise the value of true insights-driven advertising, and Amazon's premium inventory, the ability to merge the two offers an incredible opportunity."
Clinch's certification allows for the serving, optimisation, and measurement of dynamic omnichannel campaigns across Amazon's extensive global inventory, including Streaming TV (STV), online video, display, and mobile, through the Amazon DSP.
Further, Clinch's Flight Control platform offers comprehensive insight into campaign performance in real-time.
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