Adweek1 week agoTech industryNetflix Will Wean Itself Off Microsoft's Adtech By 2025Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly. [ more ]
Exchangewire3 weeks agoMarketingClinch Expands Omnichannel Audio Reach through Strategic Partnership with ConsumableThe strategic partnership between Clinch and Consumable merges ad serving expertise with digital audio inventory for personalized audio messaging at scale. [ more ]
Exchangewire2 months agoArtificial intelligenceClinch Wins 2024 Artificial Intelligence Excellence AwardClinch wins AI Excellence Award for innovative use of Generative AI in ad serving and personalization. Flight Control platform by Clinch enhances efficiency and ROI through GenAI-powered automated workflows and ad creatives. [ more ]
Exchangewire2 months agoOnline marketingKevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media NetworksKevel launches Retail Media Cloud™ for retailers and marketplaces Retailers can now integrate their own data models and machine learning capabilities into ad serving environments [ more ]
Digiday6 months agoOnline marketingWhat a universal metadata vocabulary means for the future of video advertisingAd ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace. The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving. Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving. [ more ]
Digiday6 months agoOnline marketingWhat a universal metadata vocabulary means for the future of video advertisingAd ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace. The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving. Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving. [ more ]
Digiday6 months agoOnline marketingWhat a universal metadata vocabulary means for the future of video advertisingAd ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace. The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving. Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving. [ more ]
Digiday6 months agoMarketing techWhat a universal metadata vocabulary means for the future of video advertisingAd ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace. The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving. Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving. [ more ]
Digiday6 months agoMarketingWhat a universal metadata vocabulary means for the future of video advertisingAd ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace. The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving. Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving. [ more ]