#ad-serving

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Don't Forget To Vote! (And Also Some Stuff About Nielsen And Curation) | AdExchanger

Nielsen's MRC accreditation blends first-party streaming data with TV ratings, enhancing audience measurement capabilities.
#clinch

Clinch Wins 2024 Artificial Intelligence Excellence Award

Clinch wins AI Excellence Award for innovative use of Generative AI in ad serving and personalization.
Flight Control platform by Clinch enhances efficiency and ROI through GenAI-powered automated workflows and ad creatives.

Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server

Clinch gains Amazon Ads certification to provide dynamic ad serving and optimisation for clients within Amazon DSP, enhancing ad effectiveness and relevance.

Clinch Wins 2024 Artificial Intelligence Excellence Award

Clinch wins AI Excellence Award for innovative use of Generative AI in ad serving and personalization.
Flight Control platform by Clinch enhances efficiency and ROI through GenAI-powered automated workflows and ad creatives.

Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server

Clinch gains Amazon Ads certification to provide dynamic ad serving and optimisation for clients within Amazon DSP, enhancing ad effectiveness and relevance.
moreclinch

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly.

Clinch Expands Omnichannel Audio Reach through Strategic Partnership with Consumable

The strategic partnership between Clinch and Consumable merges ad serving expertise with digital audio inventory for personalized audio messaging at scale.
#kevel

Kevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media Networks

Kevel launches Retail Media Cloud™ for retailers and marketplaces
Retailers can now integrate their own data models and machine learning capabilities into ad serving environments

Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks

Kevel introduces AI feature set 'Kai' for ad serving optimization, relevancy, and profitability in Retail Media Cloud.

Kevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media Networks

Kevel launches Retail Media Cloud™ for retailers and marketplaces
Retailers can now integrate their own data models and machine learning capabilities into ad serving environments

Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks

Kevel introduces AI feature set 'Kai' for ad serving optimization, relevancy, and profitability in Retail Media Cloud.
morekevel

What a universal metadata vocabulary means for the future of video advertising

Ad ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace.
The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving.
Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving.

Unpacking How Ads Ranking Works @Pinterest

Personalized experience through machine learning is central to ad serving at Pinterest, with various user touchpoints and complex web patterns being analyzed.
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