Google Ads Triple Serving AdsGoogle has begun triple serving ads from the same advertiser on search results pages, expanding beyond their previous double serving policy.
The state of ad serving for brands and agencies: Revenue growth, channel strategies and the rise of AIAd serving is evolving, becoming central to integrated marketing strategies that enhance personalization and drive revenue.
Google Ads Triple Serving AdsGoogle has begun triple serving ads from the same advertiser on search results pages, expanding beyond their previous double serving policy.
The state of ad serving for brands and agencies: Revenue growth, channel strategies and the rise of AIAd serving is evolving, becoming central to integrated marketing strategies that enhance personalization and drive revenue.
Don't Forget To Vote! (And Also Some Stuff About Nielsen And Curation) | AdExchangerNielsen's MRC accreditation blends first-party streaming data with TV ratings, enhancing audience measurement capabilities.
Clinch Joins Amazon Ads Partner Network as Certified Global Ad ServerClinch gains Amazon Ads certification to provide dynamic ad serving and optimisation for clients within Amazon DSP, enhancing ad effectiveness and relevance.
Netflix Will Wean Itself Off Microsoft's Adtech By 2025Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly.
Clinch Expands Omnichannel Audio Reach through Strategic Partnership with ConsumableThe strategic partnership between Clinch and Consumable merges ad serving expertise with digital audio inventory for personalized audio messaging at scale.
Unpacking How Ads Ranking Works @PinterestPersonalized experience through machine learning is central to ad serving at Pinterest, with various user touchpoints and complex web patterns being analyzed.
Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media NetworksKevel introduces AI feature set 'Kai' for ad serving optimization, relevancy, and profitability in Retail Media Cloud.
Unpacking How Ads Ranking Works @PinterestPersonalized experience through machine learning is central to ad serving at Pinterest, with various user touchpoints and complex web patterns being analyzed.
Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media NetworksKevel introduces AI feature set 'Kai' for ad serving optimization, relevancy, and profitability in Retail Media Cloud.