Don't Forget To Vote! (And Also Some Stuff About Nielsen And Curation) | AdExchangerNielsen's MRC accreditation blends first-party streaming data with TV ratings, enhancing audience measurement capabilities.
Clinch Wins 2024 Artificial Intelligence Excellence AwardClinch wins AI Excellence Award for innovative use of Generative AI in ad serving and personalization.Flight Control platform by Clinch enhances efficiency and ROI through GenAI-powered automated workflows and ad creatives.
Clinch Joins Amazon Ads Partner Network as Certified Global Ad ServerClinch gains Amazon Ads certification to provide dynamic ad serving and optimisation for clients within Amazon DSP, enhancing ad effectiveness and relevance.
Clinch Wins 2024 Artificial Intelligence Excellence AwardClinch wins AI Excellence Award for innovative use of Generative AI in ad serving and personalization.Flight Control platform by Clinch enhances efficiency and ROI through GenAI-powered automated workflows and ad creatives.
Clinch Joins Amazon Ads Partner Network as Certified Global Ad ServerClinch gains Amazon Ads certification to provide dynamic ad serving and optimisation for clients within Amazon DSP, enhancing ad effectiveness and relevance.
Netflix Will Wean Itself Off Microsoft's Adtech By 2025Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly.
Clinch Expands Omnichannel Audio Reach through Strategic Partnership with ConsumableThe strategic partnership between Clinch and Consumable merges ad serving expertise with digital audio inventory for personalized audio messaging at scale.
Kevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media NetworksKevel launches Retail Media Cloud™ for retailers and marketplacesRetailers can now integrate their own data models and machine learning capabilities into ad serving environments
Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media NetworksKevel introduces AI feature set 'Kai' for ad serving optimization, relevancy, and profitability in Retail Media Cloud.
Kevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media NetworksKevel launches Retail Media Cloud™ for retailers and marketplacesRetailers can now integrate their own data models and machine learning capabilities into ad serving environments
Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media NetworksKevel introduces AI feature set 'Kai' for ad serving optimization, relevancy, and profitability in Retail Media Cloud.
Unpacking How Ads Ranking Works @PinterestPersonalized experience through machine learning is central to ad serving at Pinterest, with various user touchpoints and complex web patterns being analyzed.