Google has recently made headlines by testing and now implementing the triple serving of ads from a single advertiser on search result pages. This marks a clear departure from their longstanding policy against double serving. The update allows the same ad to appear in different locations, such as at the top, in the local pack, and at the bottom of the page. Observations by Anthony Higman have drawn attention to this practice, raising concerns about the implications for the advertising landscape and user experience.
Google is now triple serving ads on the same search results page, expanding from their previous testing of double serving ads.
This change represents a significant shift in Google's ad policy, allowing the same ad to appear multiple times across different ad locations.
The increased frequency with which the same advertiser’s ad appears raises questions about the impact on user experience and competition.
Anthony Higman identified a particular advertiser showing an extraordinary top of page rate, indicating a potential shift in ad auction dynamics.
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