"Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory significantly. This strategic partnership gives brands access to one of the most prominent, high-attention placements on connected television, appearing as the first visual impression on Google TV devices across major global markets, including the Asia-Pacific region. With Google TV Masthead, advertisers get access to a large, engaged audience in a premium viewing environment."
"The expansion is particularly significant across Asia-Pacific (APAC), where CTV adoption continues to accelerate, and streaming has become a primary mode of content consumption. Markets such as Australia, New Zealand, Japan, India, South Korea, Taiwan, and Southeast Asia represent strong growth opportunities for brands seeking to reach highly engaged, premium audiences through large-format, high-impact HomeScreen placements."
""Our partnership with Google TV is designed first and foremost to drive impact for our clients," said Simon Klein, SVP commercial strategy CTV at Teads. "Google TV offers exceptional reach and premium supply, and by pairing that with Teads' creative and omnichannel capabilities, we're able to bring brands a unique entry point that doesn't just reach viewers - it commands attention and delivers premium quality.""
Teads has partnered with Google TV to significantly expand connected TV (CTV) HomeScreen ad inventory, granting brands access to prominent, high-attention Masthead placements that appear as the first visual impression on Google TV devices across major global markets. Google TV aggregates 400,000+ movies, shows, and more from 10,000+ apps with personalised profiles and recommendations that make content discovery more intuitive and conversational, creating valuable moments for HomeScreen placements to capture attention. The expansion targets rapid CTV adoption across Asia-Pacific markets, offering brands large-format, high-impact opportunities to reach engaged premium audiences. Teads pairs media access with Teads Studio creative innovation, including pioneering 3D CTV HomeScreen formats, to optimise storytelling and maximise placement impact.
Read at Exchangewire
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