"TapNation, the mobile game publisher behind Thief Puzzle and , has partnered with ad quality leader AppHarbr to elevate player experiences and maximise ad performance. With real-time ad quality controls, TapNation prevents disruptive creatives from ever reaching players, eliminating unskippable ads and preserving seamless gameplay. While ads fuel revenue and enable progression through rewarded play, poor ad quality creates friction from intrusive creatives and aggressive templates to app crashes. This leads to complaints, churn, and negative reviews that undermine long-term growth."
"Ad ARPU rose by +8.5%, with Thief Puzzle on Android standing out with a +4.3% lift. "With AppHarbr, we can enforce our own ad standards proactively and ensure that user experience remains at the centre of our decisions," Olga Zhukowskaya, senior monetisation manager. By removing friction points like unskippable ads, TapNation improved retention and unlocked ARPU gains across both iOS and Android showing that quality controls aren't just a safeguard, they're a growth lever."
TapNation partnered with AppHarbr to implement real-time ad quality controls that prevent disruptive creatives and eliminate unskippable ads, preserving seamless gameplay. AppHarbr enforces time limits on interstitials to maintain gameplay flow and reduce friction from intrusive creatives, aggressive templates, and app crashes. Integration unlocked longer play sessions, stronger retention, and higher ARPU; overall ad ARPU rose by 8.5%, with Thief Puzzle on Android delivering a 4.3% lift. Removing ad friction improved retention and monetisation across both iOS and Android, demonstrating that ad quality controls function as a growth lever while protecting the user journey.
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