FunCorp collaborated with AppHarbr to enhance user experience by improving ad quality in their apps like iFunny. The partnership successfully reduced disruptive ad formats that previously resulted in increased user complaints and app exits. With AppHarbr's technology, FunCorp achieved a 25% reduction in complaints and a 6% retention boost. In an effort to streamline operations and reduce manual QA processes, the integration has also improved ad monetization efficiency, enabling the company to focus on further growth across its applications.
"AppHarbr empowers us to uphold the standards our users expect proactively, not reactively, while driving greater efficiency across our ad quality control and deeper engagement across our user base." -Sergei Efimov, CRO at FunCorp
"Ad quality should be a growth lever, not just a reactive function. FunCorp's results show what's possible when publishers take control of the entire experience." -Amnon Siev, CEO at AppHarbr
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