4 ways programmatic machine learning is powering consumer app growthConsumer apps are expected to lead global app revenue due to increased mobile usage.Advancements in programmatic machine learning address industry challenges and enhance advertising effectiveness.
AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation ModelHybrid monetisation strategies are being prioritized by 72% of mobile game developers, indicating a shift towards integrating both IAP and IAA for revenue.
AppLovin Stock up 116% This Year: Buy, Sell or HoldAppLovin stock has surged over 100% in 2024, fueled by its success in app advertising.
7 best practices for remarketing your mobile app in 2024In-app retargeting is crucial for maintaining brand awareness, reducing churn, and driving revenue growth for app businesses.
NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App TargetingNumberEight and Yieldmo collaborate to enhance in-app targeting capabilities for brands.In-app advertising is growing, and there is a need for more solutions targeting in-app traffic.