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fromThe Drum
3 weeks agoThe 'In-App Gap': where premium eyeballs go to waste
In-app is far from a lawless, unpopulated no man's land of advertising. In fact, the latest stats show it's actually where audiences are spending most of their time. In the UK for example, just over two and a half hours a day are spent in the in-app environment, compared with only 20 minutes on the mobile web. That's a staggering 90% of the time on mobile spent in apps - whether messaging, social media, music, or gaming. It's a huge opportunity.
Marketing tech
fromWIRED
3 months agoScam Ads Are Flooding Social Media. These Former Meta Staffers Have a Plan
"The people who push these kinds of ads are persistent, they are well funded, and they are constantly evolving their deceptive tactics to get around our systems," Leathern told Reuters at the time.
Marketing tech
Media industry
fromAdExchanger
3 months agoWhy Meta's Exit From MRC Audits Should Be A Wake-Up Call For Marketers | AdExchanger
Advertisers must reassess social video spending as rising costs, reduced incremental reach, and brand-safety risks make programmatic CTV a more transparent, brand-safe option.
Media industry
fromBusiness Insider
5 months agoHow pro sports leagues gained an advantage in the ad-supported streaming era of TV
Nielsen's Big Data + Panel requires streaming platforms to share first-party audience data, improving sports audience measurement and reducing streaming companies' business leverage.
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