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fromWIRED
1 week ago

Scam Ads Are Flooding Social Media. These Former Meta Staffers Have a Plan

"The people who push these kinds of ads are persistent, they are well funded, and they are constantly evolving their deceptive tactics to get around our systems," Leathern told Reuters at the time.
Marketing tech
Media industry
fromAdExchanger
1 week ago

Why Meta's Exit From MRC Audits Should Be A Wake-Up Call For Marketers | AdExchanger

Advertisers must reassess social video spending as rising costs, reduced incremental reach, and brand-safety risks make programmatic CTV a more transparent, brand-safe option.
Miscellaneous
fromSocial Media Today
1 month ago

Meta Is Shutting Off Political Ads in Europe This Week

Meta will stop accepting social issue, electoral, and political ads in the EU due to the TTPA’s complex obligations and legal uncertainty.
EU data protection
from404 Media
1 month ago

Google Just Removed Seven Years of Political Advertising History from 27 Countries

Google removed political ads from its Ad Transparency tool across all EU countries, making seven years of political advertising data from 27 member states inaccessible.
Media industry
fromBusiness Insider
1 month ago

How pro sports leagues gained an advantage in the ad-supported streaming era of TV

Nielsen's Big Data + Panel requires streaming platforms to share first-party audience data, improving sports audience measurement and reducing streaming companies' business leverage.
Marketing tech
fromSearch Engine Roundtable
1 month ago

Microsoft Mixing Ads With Organic Results In Bing Image Search

Microsoft is testing mixing ads into organic Bing Image Search results by placing small ad labels on image results, raising concerns about hidden ad labeling.
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